Targeting a Millennial Audience

Creating strategic video content doesn’t have to be boring. In the case of Smith & Lentz we set out with two goals, to engage a younger, Millennial happy-hour-going audience, and to increase canned beer sales.


From a funky lo-fi video to quick-cut emoji promos for the Bomb Whale IPA, we saw a record number of views and a customers asking for the beers they had seen featured on Instagram.