Smith & Lentz Brewery

Smith & Lentz is an innovative brewery in Nashville that has the attention of craft brew lovers as well as the local community of East Nashville. When we met with owners Adler and Kurt, and discussed goals that could drive a social strategy, we realized marketing to meet business objectives doesn't have to be boring.

To engage a younger crowd of happy hour goers and increase canned beer sales around releases we produced some funky, millennial focused content that would promote aspects of the brewery that had previously gone unnoticed.