Increasing Perceived Value
So often the work of artists and makers is reduced to a single photograph in a grid of other photographs on a webpage, limiting the consumer’s ability to understand and appreciate just how much work and care has gone into that single piece.
Video has the ability to bring objects to life and increase their perceived value. Now we can see how something moves, feels, catches the light, or fits. The quality of the materials to the story of how this thing came to be, all make an impression on the consumer and inspire action in the shopping cart.